EV Advertisement

For this retro EV ad concept, I loosely based the car on a Singer Chamois.

One reason I chose an older, no-longer-active car manufacturer as inspiration was to be a little more cautious. I still think it is important to be mindful of copyright, trademarks, and design ownership, but I wanted to avoid directly copying a current vehicle or brand.

The bigger idea was to use the older car shape as a stand-in — almost like a placeholder — for thinking about how a modern EV could be advertised in a retro-futurist style.

I could imagine this kind of layout being adapted for something current, like a Ford Mustang Mach-E, a Rivian, or another electric vehicle, but for this experiment I wanted to keep it more fictional and exploratory.

This was really a concept-ad exercise: What happens when modern EV marketing gets filtered through an older space-age magazine poster style?

Still learning, still experimenting, and figuring things out as I go.